Posted on May 2, 2011 by Hans Riemer
Many Google Adwords advertisers have improved their Adwords ROI using Google’s Display Network because it allows them to extend their advertising reach and target prospects on contextually relevant websites that display Google ads. However, the contextual targeting has always been far from perfect and advertisers are often shocked to discover their ads appearing on non-contextually related web pages, parked domains and low quality sites. By “low quality sites” we mean MFA or Made-For-AdSense sites where the sole purpose is for the website owner to get a portion of the cost per click the Google advertiser pays. The more clicks, the more money they make. As you can imagine, the quality of traffic from sites like this is poor.
On the other hand, if a Display Network campaign is setup properly and with on-going optimization and vigilant blocking of poor quality sites, it can be quite profitable for the advertiser. Some of our clients have received more leads, at a lower cost per lead, from the Display Network than from Search.
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Posted on February 24, 2011 by Hans Riemer
Parked domain?
People who place ads though AdWords or Microsoft adCenter typically do so primarily because they want the chance to bring someone who has typed a relevant search query into Google, Yahoo or Bing to their website. What is not so well known is that roughly half of the money that is spent on AdWords or adCenter goes for clicks on ads that do not appear on search results pages, but instead appear on other websites.
AdWords and adCenter show ads on these non-search websites by default unless this feature is manually disabled. This approach, known as Contextual PPC, provides many more opportunities for ads to be seen and clicked than if they just appeared on search results pages, so it drives substantial revenue for Google and Microsoft, gives advertisers greater exposure, and helps website publishers monetize their content.
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Posted on January 20, 2011 by Darryl Delong
Question: What’s the quickest way to get people to leave your website?
Answer: Having a BORING headline on the entry page, also known as a landing page, that doesn’t grab the visitor’s attention or persuade them to take further action.
We’ve all seen websites that simply don’t present their product or service in a way that gets us to take further action. In fact, most websites are like that. Visitors bounce right off of them faster than you can flip a switch.
You may be getting tons of traffic to your site, but if your website doesn’t convert, it’s like putting coins into a broken coke machine over and over again, hoping to get a drink that never comes. What’s worse, if you’re paying for that traffic, it hurts your bottom line.
Having a high conversion rate allows you to outspend your competitors on advertising and still make money, which puts you at a tremendous competitive advantage and allows you to dominate your niche. Persuasive copy can help you accomplish this.
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