Your Website is Talking to You – Are You Listening? Part 3
Web Analytics Tools – Which Tool Should You Use?
Posted on December 2, 2010 by Hans Riemer
In the first part of this series, Your Website is Talking to You – Are You Listening? Part 1 , we gave a brief introduction, history and description of different web analytics tools and explained the two main mechanisms by which they gather data from your website. In the second installment, we reviewed the main metrics and key features that various web analytics tools can provide. If you missed those articles, it might be wise to spend a few minutes reviewing them to come up to speed on the terminology before you dive into this analysis.
In this third and final article, we’re going to help you decide which web analytics tool is best for your needs. We will focus on three inexpensive (or free) tools: Google Analytics, IVA, and PhoneTracker.
Read the rest of this article »
