Your Website is Talking to You – Are You Listening? Part 1
Web Analytics Tools – Brief Introduction, History and Description
Posted on November 4, 2010 by Hans Riemer
The following is the first of a three-part series to be published over the next few weeks to help you make sure you have the best web analytics tool to effectively meet your needs.
Here at Market Vantage, we are big fans of web analytics. In fact, one of the reasons we enjoy our work in the field of Internet marketing is that on the Web, so many things can be tracked and measured. This allows us to see the results of campaigns or changes to a website and understand how the market responds. Because of this, Internet marketing can be a lot more scientific and technical than traditional marketing, advertising and public relations. It’s no surprise that Market Vantage’s team members have former careers in engineering, science and accounting.
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