Posts Tagged ‘keywords’

Posted on December 4, 2011 by Hans Riemer

For Google's eyes only!

One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons.

To see what we mean, here’s an example of keywords as a traffic source. You can do this yourself in your own Web Analytics account. These instructions are for the new user interface in Google Analytics but instructions for the old user interface are also provided in parentheses, if appropriate.

• Log in to your account (and then click View Report).
• Select Traffic Sources > Sources > Search > Organic (Select Traffic Sources > Keywords and then select “non-paid” just below the graph).
• Scan down the list of keywords that brought non-paid traffic to your website. You may need to expand past the first 10 that are shown by default. You are looking for a keyword called “not provided” or “not set”.

In the actual example shown below, Organic Search brought 4,810 visits over a 30-day period. Of those 4,810 visits, the #1 keyword was “not provided” which brought 1,110 visits.

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Posted on February 4, 2011 by Hans Riemer

place your effort on the overall goal

Improve Conversion Rates Through “Reverse Engineering”

Whenever we have been asked to troubleshoot an online campaign that isn’t working, the #1 problem we see is that most of the effort has been placed on driving traffic rather than the overall goal. In other words, instead of focusing on keywords or ads, you should begin by defining the desired result of your marketing activity or campaign. Is it a highly qualified lead? A sale?

Start at the end and work your way backwards. That’s what we mean by “reverse engineering.”

Let’s break down the process into a sequence of logical steps you can follow.

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