Posts Tagged ‘keyword search’

Posted on December 4, 2011 by Hans Riemer

For Google's eyes only!

One of the most important things a Web Analytics tool can tell you is the keywords people are typing to find your website on the search engines. Lately, however, Google has been blocking significant portions of that data, ostensibly for privacy reasons.

To see what we mean, here’s an example of keywords as a traffic source. You can do this yourself in your own Web Analytics account. These instructions are for the new user interface in Google Analytics but instructions for the old user interface are also provided in parentheses, if appropriate.

• Log in to your account (and then click View Report).
• Select Traffic Sources > Sources > Search > Organic (Select Traffic Sources > Keywords and then select “non-paid” just below the graph).
• Scan down the list of keywords that brought non-paid traffic to your website. You may need to expand past the first 10 that are shown by default. You are looking for a keyword called “not provided” or “not set”.

In the actual example shown below, Organic Search brought 4,810 visits over a 30-day period. Of those 4,810 visits, the #1 keyword was “not provided” which brought 1,110 visits.

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Posted on October 21, 2010 by Cindy Wilson

There’s a lot of talk about making sure your website uses the “best” keywords so that it can be found on the search engines by as many potential customers as possible. But, how do you find and select the best keywords? Ideally, you can hire someone with professional experience do this for you. However, it’s always good to understand a certain amount of the process yourself. Below, we explain in understandable terms a few steps you can take to start researching keywords for your site.

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