Posts Tagged ‘IVA’

Posted on January 6, 2011 by Hans Riemer

Who's clicking your PPC ads?

There are various types of click fraud in online advertising. One form involves competitors clicking on your Pay Per Click ads. They do this to waste your budget on worthless clicks, discouraging you from continuing to advertise online. With typical per-click charges ranging from a few dollars to tens of dollars, it doesn’t take long to burn someone’s daily budget and take their ads off the air.

While both Google AdWords and Microsoft adCenter claim to refund charges for “suspicious” clicks, we have seen instances where consistent clicking by competitors has required manual requests for refunds. Both platforms allow IP address blocking of ads. Let’s review how this works to understand what can (and can’t) be accomplished with IP address blocking.

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Web Analytics Tools – Which Tool Should You Use?

Posted on December 2, 2010 by Hans Riemer

In the first part of this series, Your Website is Talking to You – Are You Listening? Part 1 , we gave a brief introduction, history and description of different web analytics tools and explained the two main mechanisms by which they gather data from your website. In the second installment, we reviewed the main metrics and key features that various web analytics tools can provide. If you missed those articles, it might be wise to spend a few minutes reviewing them to come up to speed on the terminology before you dive into this analysis.

In this third and final article, we’re going to help you decide which web analytics tool is best for your needs. We will focus on three inexpensive (or free) tools: Google Analytics, IVA, and PhoneTracker.

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