Website Promotion

Website promotion focuses on attracting visitors to your website. Getting people to your site allows you to present them with your messages and branding.

The more relevant visitors that come to your site, the greater the number that can ultimately be converted to prospects or customers.

There are many ways to promote your website in order to attract visitors.

One way is through Search Engine Optimization, or SEO. SEO involves achieving high search engine rankings for your site so that relevant search terms result in a listing for your site near the top of the search engine results pages. A second way to promote your website is through Search Engine Marketing, or SEM. The most well-known form of SEM is Pay-Per-Click advertising. In between, there is paid inclusion, which offers improved rankings for a price.

Some companies find that a combination of all three approaches is most effective. In addition, many companies promote their websites off-line through traditional advertising media like display ads in journals, direct mail, targeted email and telemarketing.

Attracting Relevant Visitors
Even if your company’s revenue model to generate fees through advertising, where you are paid by the number of visitors who see an ad on a page of your site, the kinds of visitors your site attracts is important. An advertiser seeking an audience of young families, for example, will want to know that your site attracts that demographic.

If your business is selling products or services, you won’t help your case by luring people who have no interest in your offer to your website. Indeed, irrelevant traffic can slow down your webserver, degrading the experience of your target visitors, and add spurious data which obscures the behavior of your target visitors against your tracking and measurement efforts. You may even anger your visitors – not a got prelude to selling! One reason why email SPAM is so thoroughly unpopular is because it is untargeted.

Any web marketing initiative should begin by identifying the target audiences and then focusing on attracting these audiences to your site.

• Search Engine Optimization
  
  
• Paid Inclusion
  
  
• Search Engine Marketing
  
  
• Email Outreach