Whether visitors are attracted to your site by Search Engine Optimization, Pay-Per-Click (PPC) ads, partner site referrals or conventional off-line ads, website visitor tracking allows you to determine where they are coming from. It’s important to know which marketing campaign, search engine, or partner link brought them to your site, and which campaigns had the highest percentage of visitors who got to the “goal page” for their audience type.

Market-Vantage takes the labor out of website visitor tracking and gives you the facts and recommendations you need to make good marketing decisions. In the case of search engines, we learn what keywords they searched on. We analyze which pages they visited, how long they stayed on each page, etc. and determine the relationships between campaigns, keywords and the visitors who make it all the way to a “goal” page.

Tracking Website Visitor Behavior
Tracking enables us to study visitor behavior on your site, identifying problem areas that might be causing visitors to leave. By tracking website visitor behavior, you can quickly cancel campaigns that are under-performing and focus more resources on campaigns that are productive. You also get a periodic report card on how your search engine optimization and marketing campaigns are doing in relation to your defined goals .

Market-Vantage provides ongoing monitoring and analysis of visitor traffic, including tracking results from links, PPC ads or other campaigns (including off-line campaigns if appropriate) and tracking of incoming responses for analysis of program effectiveness. Campaign tracking includes a detailed report at the end of each month. However, we provide much more than just reports – we customize the data collection parameters, analyze the data, interpret what it means for you, and provide ongoing adjustments and recommendations for the campaigns in progress.