US Market Entry

How to use Internet marketing to enter the North American market
The newest form of marketing communications offers substantial efficiencies for companies that are entering the US market. Market-Vantage, LLC. delivers complete Internet marketing services that capture these efficiencies for companies expanding to the US and North America.

For many mid-market and smaller sized companies, expanding to the US has involved researching the market, investing in missionary sales and distribution and building a pipeline of sales prospects. This is expensive and time consuming, and for many companies has been a deterrent to international growth. Furthermore, it requires a deep understanding of US behavior and jargon.

Market-Vantage, LLC, offers a comprehensive Internet marketing service that reduces the time and cost of US market entry in four ways:

1. Market Research. Market-Vantage has developed proprietary methods and tools that use Internet marketing to identify prospects, test value propositions and evaluate conversion rates. This approach is especially efficient because it occurs in real time and the research is performed concurrently with prospect generation.

2. Business Development. The costs of Market-Vantage’s Internet marketing program are largely variable and can be adjusted to fit a range of budgets. Lead generation expenses are closely correlated to results.

3. Ongoing Source of Prospects. Once established, Internet marketing often becomes a substantial supplement to traditional marketing programs. Market-Vantage follows a process of continuous improvement to drive down costs per prospect from Internet marketing. Market-Vantage can integrate prospect generation with your CRM system.

4. Native Content. Market-Vantage’s familiarity with US/Canadian jargon and behavior is key to making the best use of the brief sales copy appropriate in Internet marketing.

US Market Entry Service Overview
Market-Vantage works closely with clients in every aspect of our US Market Entry Service: planning, execution and reporting. We build a marketing plan with you that specifies activities, costs and timetables based on our mutual understanding of your product or service, customer benefits, regulations and competition.

Depending on the plan, execution begins with web site optimization for the US market using Market-Vantage’s tested, proprietary tools and processes: keyword research, revisions to web site copy, and in-bound link generation. Market-Vantage can also develop an on-line advertising program to drive traffic as well as test and optimize copy. Optimized copy is then extended to other forms of media (e.g. press releases, product announcements, etc.).

Market-Vantage monitors web site traffic using Web Analytics tools in order to track the quality and value of visitor sources as well as observe the behavior of website visitors to optimize conversions on-site.

During the initial stages of the project, progress review calls are held weekly. As the project coalesces, reports are presented monthly or as requested.

Service Descriptions
Search Engine Optimization (SEO)
In keeping with the Market-Vantage principles, our SEO service delivers an iterative process of targeted traffic building, conversion of this traffic to your proposition, analysis of the results and recommended revisions. The result is greater prospect generation on your site from organic searches.

On-line Advertising and Search Engine Marketing (SEM)
On-line advertising delivers immediate increases in web site traffic. However, in order to be optimized, one must follow an iterative process of creating and placing ads, monitoring bids, tracking the conversion of visitors to prospects on your site, revising your site to increase conversions and monitoring this process to address the continuous changes in the search environment. The result is increasingly efficient generation of prospects from your ad spending.

Web Analytics
Internet marketing is a precisely measurable discipline. A variety of analytic tools are available that provide various levels of information on your web marketing. This information is used to monitor the effectiveness of your spending and to point to areas of improvement. Market-Vantage will recommend analytic tools best suited to your needs and budget.

Web Site Audit
For businesses that are evaluating spending on SEO and SEM and for businesses that want a periodic, in depth, update of their web site effectiveness, Market-Vantage offers a Web site audit. This product takes a fresh look at keywords you and your competitors currently use, analyzes your site content and architecture in light of present search engine algorithms and reviews the effectiveness of your off page activities (e.g. in-bound links). A report is provided with recommendations for improvement and the supporting data.

Next Steps
If you are interested in discussing your company's options with regard to on on-line presence in the North American market, whether to initiate a new opportunity or improve on an existing situation, please contact us in confidence by calling +1-603-888-5600 or use our secure web form.

• Planning and Strategy
  
  
• Website Promotion
  
  
• Visitor Conversion Optimization



• Website Visitor Tracking