The Internet has proven to be the most cost-effective vehicle to attract prospects for many companies. Right now, many marketers are preparing to launch new Internet marketing campaigns in 2005 or expand existing programs they began in 2004. But how do you develop a budget and plan that includes Internet marketing if your company has been focused primarily on traditional marketing approaches in the past?

Which Internet marketing options are best for your business?
How much should you plan to spend?
How long will it take to get measurable results?
What kind of results should you expect?

Join us on December 8 for a crash course on the various on-line marketing programs that companies like yours will launch this year. Learn how to plan for success, budget appropriately, and optimize results for the best ROI.

Topics will include:

• Search engine optimization
• Pay-Per-Click campaigns on the major search engines
• Link popularity
• Online advertising
• Paid submission and keyword sponsorships
• Outbound Email campaigns
• Online Publication / Syndication
• E-Newsletters and site sponsorships
• Overhauling the company website and optimizing it for improved conversions
• Test – Measure – Improve for optimum results

In this fact-filled 1-hour teleseminar, experts on Internet marketing will present innovative, practical techniques for allocating Internet marketing budgets that you can put to work right away. Identify points of measurement and how to benchmark your progress against competitors.

Register now -- space is limited!

Date: Wednesday, December 8, 2004.
Time: 1:00pm Eastern, 10:00am Pacific

To register, complete and submit the form below. Please ensure that the email address you provide is correct, because we will provide the dial-in number and participant code via email. You will also receive handouts via email prior to the call.

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