Social Media Marketing for Search Engine Optimization
The Worldwide Web has shifted from a broadcast platform, where organizations communicate about themselves to the world via their websites, to a dialogue, where individuals, both inside and outside the organization, carry on electronic conversations around the clock. The use of social media is exploding on personal and professional networking sites, blogs, social bookmarks, RSS feeds, user reviews and video sharing sites. No longer can an organization promote market awareness and manage its online reputation merely by publishing and maintaining a website. Today, what your customers, partners and stakeholders have to say becomes an important part of the mix.
In addition, for some time now the major search engines have been showing “blended” search results that can include items like maps based on your location or a location in your search query, videos, blogs, articles, news releases and social-media sites. All of these represent further opportunities for your company to show up in search results, as well as new ways for potential customers to find your website and learn about your organization.
Social Media Marketing (SMM) is a perfect complement to your Search Engine Optimization (SEO) efforts. SMM consists of developing and publishing content, creating links and carrying on an electronic dialogue with a community of interest. In return, SMM gives you increased online visibility, delivers more website traffic and helps you positively influence your organization’s online reputation. SMM can dramatically increase the awareness of your brand and bring prospective customers to your website.
SMM establishes multiple references and links to your website on a wide variety of web pages, blogs and other locations. People reading this content learn about your organization, and many of them will visit your website to learn more.
Social Media and Search Engine Optimization
Market Vantage builds on its years of search marketing experience to offer an SEO-integrated approach to Social Media Marketing. We take our clients beyond mere content placements. Instead, we also strengthen the visibility of our clients across the spectrum of their target keywords, across multiple search properties. How? Here are two examples.
First, search engine rankings are heavily influenced by in-bound links. By developing, placing and carefully tuning 3rd party copy and selecting appropriate placements, we influence the search engines to assign greater importance to your website for your target keywords.
Second, as more content about your organization appears on 3rd party sites, it is possible to gain additional listings in the search results. In other words, instead of one or two listings on page 1 of the search results page for your target keyword linking to your website, you may achieve several more links in addition that point to content about your organization or your offer. While these additional links do not point to your website per se, they bring traffic to pages of content about your organization, your offer or your website. Think about what “owning” a bigger percentage of the real estate on the search results page could do for your online visibility and traffic.
Market Vantage leverages the spectrum of SMM vehicles, including:
- Video-sharing sites like Google Video and YouTube
- 3rd party blog sites like WordPress and Blogger, including commenting on relevant blogs
- Social bookmarking sites like Digg and Delicious
- Article repositories like EzineArticles and IdeaMarketers
- Web 2.0 publishing sites like Squidoo
- Micro-blogging tools such as Twitter
- …and we can coach you regarding the networking side of Social Media Marketing, as represented by sites like Facebook, MySpace and LinkedIn.
A Range of Programs for a Variety of Budgets
Market Vantage offers a set of programs and resources to help organizations take advantage of the rapidly-growing phenomenon of Social Media Marketing. We help our clients navigate through this evolving landscape through consultation and coaching on best practices as well as actual implementation. Projects can be structured as stand-alone or integrated with an SEO project. We can develop custom content such as articles, video or blog posts on your behalf, or provide you with guidance for in-house development. Depending on your budget and in-house resources, we can tailor a program that fits your needs. Pricing starts at $2,500 per month, depending on your requirements for scope and speed of implementation. Our minimum engagement term for SMM/SEO is 6 months.
Next Step: We can customize a social media marketing campaign for your B2C or B2B organization that’s inline with your budget and desired goals. Please contact us in confidence by calling +1-978-482-0130 or complete the form below.
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