An Affordable Program Designed to Improve Your Website’s Search Engine Visibility

Search Engine Optimization (SEO) is the process by which we work to improve the visibility of your website on major search engines like Google, Yahoo and Bing. The objective of SEO is to have a listing that links to your website appearing in the search results for your target keywords without paying for a Sponsored Link, where you “Pay-Per-Click.”

SEO is correctly described as a process rather than a one-time project because of the constantly changing dynamics of search engine algorithms and web content. A thorough SEO program requires considerable ongoing effort and expertise to be successful. At a high level, the basic steps are always the same:

1. Conduct a technical review of the website for search engine friendliness and crawlability. Then fix any existing problems.

2. Perform keyword research to determine the best keywords to target for SEO. This is more than just generating a list of possible keywords. Please request our article “Keyword Selection for SEO” for more information.

3. Edit website content to implement the target keywords in all the right places.

4. Obtain hyperlinks from other websites that link back to your website.

SEO JumpStart is designed to get your website off to a great start by completing the fundamental tasks required for every SEO project. It is not a replacement for an ongoing, comprehensive SEO program, nor is there a guarantee of specific results. However, it is very likely your website will achieve a measurable increase in the quality and quantity of website traffic sent by search engines within several months after the completion of implementing the recommendations from SEO JumpStart.

Once SEO JumpStart has been actualized, you’ll be able to judge what kind of difference SEO can make for your business. You may decide that SEO JumpStart is sufficient for your needs. Or you may find the increase in traffic is minimal or does not substantially improve your business. But, if you determine SEO JumpStart has improved your business significantly, you may want to consider a further investment in an ongoing SEO program. In this case, the SEO JumpStart will have given you a great head start in the right direction.

What is Included in SEO JumpStart?

1. Technical analysis of your website for search engine friendliness and crawlability. If we find any problems or issues, we explain them to you in writing along with recommendations for remediation.

2. Review of your existing Web analytics tool if you have one to make sure it is properly implemented and configured. If you don’t have a Web analytics tool in place, we will recommend one or more tools you should consider.

3. A list of 5 – 10 target keywords, selected on the basis of three factors:

• Search frequency – How often do people search for that keyword?
• Keyword difficulty – How hard it will be to get onto page 1 of the search results?
• Relevance – How likely is someone searching on that keyword to be interested in buying from you?

4. Three “SEO Cookbooks.” These are self-explanatory documents that spell out exactly what changes we recommend to three of your major website pages. Typically the home page is one of those pages. The cookbooks include selection of one or more keywords for each page, and specify placement in the visible and non-visible portions of the page (such as the Meta Description tag). You can use the cookbooks to implement those changes yourself or forward them to your webmaster.

5. Submit your home page (if necessary) to Google, Yahoo and MSN for a crawl request.

Pricing and Delivery

Unlike other quick-start SEO programs that focus primarily on analysis, Market Vantage’s SEO JumpStart includes specific implementation recommendations you or your webmaster can follow to make actual changes to affect your website’s search engine visibility. SEO JumpStart is attractively priced at $2,000. Delivery time is typically less than a month.

Next Step: For more information or to request our SEO Jumpstart program, please contact us by calling +1-978-482-0130 or complete the form to the right.

SEO Jumpstart Program Information Request Form