Search Engine Optimization
If someone uses a search engine to look for your solution or product, will they find your website on the first page of the search results?
Top Search Engine Ranking
Most search engines display ten results per page, out of hundreds or even millions of matches. If you want the search engines to send a lot of relevant visitors to your website, then you need to have a top-ten ranking in the search results for keywords relevant to your business. People rarely search past the top-ten search results, and almost never past the top 30. Being number 31 is not much help.
Generally people use search engines to find information, products or services. They don’t want to dig for relevant results. They prefer to see the most relevant search results for a given search term presented first. The better the search results prioritization, the happier the searcher will be, and the more likely they will use the same search engine next time a search is needed. So most search engines, which make the bulk of their money on advertising, are extremely interested in giving searchers what they want.
Keyword Analysis
Search Engine Optimization first requires a solid Keyword Analysis. Keyword Analysis results are different for every company; therefore we perform a custom process for each client. We analyze keywords (search terms) across three dimensions: search frequency, competition, and relevance. Once we have identified an achievable list of keywords or keyword phrases that are likely to bring relevant visitors to your site, we can then begin optimizing your site.
Achieving Top Search Engine Ranking
There are many different elements to achieve top search engine rankings. Remember, most people are searching for information, so making your web pages informative is the place to start if you want high rankings over time.
Achieving top search engine rankings for your web site starts with content. You need to provide good, on-topic information. But it is also easy to throw up roadblocks in the way of search engine crawlers that periodically visit your site to classify the content. Examples of roadblocks are Flash intros on your home page (these obstruct humans as well as crawlers) and text displayed in the form of images (readable by humans but not by spiders).
Some web designers create sites to be human-friendly but not search engine-friendly. The fact is, your site can and should be useful and informative for humans and still easy for search engine spiders to index. Market Vantage can evaluate your website to ensure it meets both objectives. If you already have a web design firm that you like, we can work with them to ensure the search engines will like your new site as much as you and visitors do!
As part of our SEO process, Market Vantage reviews and edits each page of your website to optimize search engine visibility of the targeted search terms. Search engine optimization includes developing HTML Title and Meta tags for each page as well as making adjustments to website copy. Our clients then review and edit all of our recommended changes before these are published to the website.
Link Optimization
Over the years, inbound links have become at least as important as on-site content. Inbound links influence the search engines by providing third-party references as to the importance and content of your website. Generating inbound links is a labor-intensive process. Social media marketing is an important vehicle for generating inbound links.
Market Vantage can make recommendations regarding third party sites deemed appropriate for links to your website. These may include article repositories, directories, blogs, etc.. Some sites, particularly directories, charge a listing fee. We will advise you regarding submission or Paid Inclusion fees that might be worth the cost for your company.
Black Hat SEO versus White Hat SEO
Some SEO practitioners try to trick the search engine ranking programs to achieve higher rankings for their site. But this flies in the face of the search engines’ objectives, and as search engine technical teams have caught on, the tricks have stopped working and the sites using these methods have been penalized by the search engines. Basically, any technique employed solely for the “benefit” of the search engine ranking algorithm is considered “Black-Hat SEO” and can do a great deal of harm to your rankings, including getting your website banned entirely from the search results. If you are considering contracting for SEO services with a third party, it is extremely important that you ask about and understand their policies toward search engine optimization.
Next Step: We can customize an SEO program for your B2B or B2C organization inline with your budget and desired goals. Please contact us in confidence by calling +1-978-482-0130 or complete the form below.
SEO Services Information Request Form