Home
ServicesResourcesAbout Market-Vantage
     
  Market Vantage
Client Log-in
   
 
 


Get the latest online marketing news, tips, strategies, best practices and more.


Subscribe to our RSS feed

 

 

 

Internet Marketing Services, Conversion Optimization & Web Analytics

Market-Vantage provides Internet Marketing, conversion optimization and web analytics, helping companies leverage the Internet to increase revenues and profits while tracking and measuring ROI results.

  • Do people search the web to find the kinds of products or services that your company offers?
  • When they search, do they easily find your site?
  • If they find your site, do they find compelling reasons to begin a relationship with your company?
  • Does your website supply your company with a steady stream of interested prospects?

We can help.

The Internet and Marketing
Marketing and selling have totally changed in the past few years. Sales people don't set the agenda any more. Buyers are in control.

Buyers use the Internet to find suppliers, compare prices and features, ask questions, negotiate deals, find out what other people are buying and why they’re buying it. The Internet is a vehicle that can bring interested people, who have never heard of you or the products or services you offer, to your door -- or to the doors of your competitors.

Why Internet Marketing Works
People no longer want to be hunted down and sold to. They want to buy what they want to buy, when they want to buy it.

Internet marketing is about pull rather than push. It’s about being found and making your most persuasive pitch at the exact moment that a buyer is looking for your product or service.

Internet marketing also means presenting a compelling value proposition that speaks directly to the needs of your prospects. Once they believe that you understand their pain and can help them, they'll want to know if it is easy to do business with you, quickly or slowly, as they prefer. Because every prospect is different.

Market-Vantage can help your company attract relevant visitors to your website and then convert those visitors to prospects and buyers. We can:

  • Develop and implement an Intelligent Internet Marketing strategy that's designed around your business and your other marketing initiatives
  • Put Website Promotion programs in place that will drive relevant traffic to your site
  • Increase the percentage of visitors to your site that convert to prospects
  • Track and Measure website visitor behavior, to enable continuous improvement of your marketing campaigns

Our clients leverage the power of the Internet to increase revenues and profits while reducing costs.

You can, too.

 

   

News / Opinion / Events

Internet Marketing Tip Of The Month

Why Google AdWords May Show Lower-CTR Ads More Often

Read the article>>


Many Google advertisers don't really understand the contextual advertising part of AdWords. Done correctly, it can be very profitable. But very often it's a poorly executed money loser. In fact, you may be shocked to know where your ads are showing up. Learn more, and what you can do to improve your ROI, in this Visibility Magazine article by Market-Vantage president Hans Riemer.

Market-Vantage principals Hans Riemer and Christopher Payne-Taylor broke the news on PPC Click Fraud before it had been given its official name, on the front page of c|net news.com , January 2004.
News.Com
Read the article>>

SEO: Sold Out?
"Controversy over paid inclusion is driving a wedge through the search industry."
Business Week Oct. 6, 2003
 
Can your web site still achieve a top search engine ranking based on its content, or do you have to "pay to play?"
More>>

More Articles >>
 
 
 
 
Home / Services / Resources / About / Site Map

Copyright © 2002 - 2008 Market-Vantage LLC. All Rights Reserved.