Should You Worry About the New xxx Extension?
Posted on October 14, 2011 by Cindy Wilson
We recently received an email warning us about the new top level domain xxx, which will have general availability as of December, 2011. The email recommended that we hurry during the “Sunrise B” time period and register the xxx domain for our trademark so that others couldn’t use it.
Currently, you can register your domain name with a number of different extensions. The common ones in the US are .com, .org, .net, etc. Companies outside the US generally use the country abbreviation. As of December, ICANN (Internet Corporation for Assigned Names and Numbers), which regulates the internet’s naming system, is making available a new extension xxx for the adult entertainment industry. The time before the general availability has been named the Sunrise period where companies may protect their trademarks by choosing to reserve their name from being registered. This means that if we don’t reserve the domain name market-vantage.xxx, someone else may register it instead.
We have put together an evaluation to help you decide what is best for your company. Here are some specific points we looked at to determine an answer:
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