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Career Opportunities
SEO/PPC Internet Marketing
Specialist
Market-Vantage is a small but growing Internet
marketing consulting firm based in Groton, Massachusetts. We serve a number
of clients in the technology, industrial / distribution, education, hospitality
and consumer industries. Our services focus on boosting website traffic,
optimizing websites to increase the percentage of visitors that convert
into leads or sales, and implementing tracking and measurement systems
for continuous monitoring and improvement. We take great pride in the
quality of our work and we love to exceed our clients’ expectations.
We are looking for a full-time experienced SEO/PPC specialist to join
our team.
Job Responsibilities:
Pay-Per Click Management
• Develop and execute client PPC strategies
• Setup and manage AdWords, Yahoo and MSN PPC campaigns including
development of ad creative
• Setup / implement / configure / report on web analytics
• Conduct keyword research. Build, organize and refine keyword lists.
• Expand campaigns and increase ROI through continual monitoring,
testing and updating
• Advise clients on landing page modifications
• Gather data and generate monthly reports on PPC using MS Excel
Search Engine Optimization
• Proactive identification and execution of opportunities to increase
traffic and revenue through SEO.
• Understand and communicate the major factors influencing organic
search crawling, indexing and keyword ranking.
• Prioritize all SEO activities based on greatest impact to traffic.
• Research, identify and establish link partners for our client
websites and advise on internal linking strategies.
• Track and analyze website performance.
• Continually monitor new advancements in SEO and evaluate their
risk / benefit.
Required Qualifications:
• At least 6 months direct hands-on experience in SEO and PPC using
AdWords to implement and maintain online advertising campaigns.
• Yahoo Search Marketing and MSN adCenter experience a plus.
• Fluent in Word, Excel and Powerpoint.
• Basic understanding of website structure, including HTML, Flash,
Content Management Systems, etc. You don’t need to be a web designer,
but you should know what makes a site search engine friendly as well as
visitor friendly.
• Familiarity with web analytics tools such as Google Analytics,
ClickTracks, etc.
• Excellent writing and communication skills.
• Prior agency experience and client contact preferred.
We Offer:
1. A casual & fun working environment.
2. The opportunity to advance your career with a rapidly growing company
that prides itself in delivering outstanding client service.
3. All the responsibility you can successfully handle.
4. Opportunity to work with a diverse set of clients and work on a variety
of projects. Never a dull moment!
To Apply:
Email your resume and tell us your compensation requirements and why you
would be the best candidate for this position. The email address is: hr@market-vantage.com
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