Google AdWords Changes
Posted on January 29, 2012 by Cindy Wilson
It's an update!
Enhancements or Detractions
Most businesses work hard for their customers. We aim to make our clients happy with the products and services we provide. This means we sometimes make exceptions, work extra hours to meet deadlines or provide extra personal time and training. But overall, we try to be consistent in what we do and when we have to make a change to a policy or procedure, we let our clients know about it.
Google doesn’t seem to work that way. We are amazed at how often tools, procedures and functionality just change without any notice. Sometimes it’s for the better such as the Google Ad Preview Tool discussed in a previous blog post. But most of the time, the change provides less functionality and just makes us frustrated. Within just the past few weeks, here are just a few of the different changes we’ve noticed:
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