Posted on February 24, 2011 by Hans Riemer
Parked domain?
People who place ads though AdWords or Microsoft adCenter typically do so primarily because they want the chance to bring someone who has typed a relevant search query into Google, Yahoo or Bing to their website. What is not so well known is that roughly half of the money that is spent on AdWords or adCenter goes for clicks on ads that do not appear on search results pages, but instead appear on other websites.
AdWords and adCenter show ads on these non-search websites by default unless this feature is manually disabled. This approach, known as Contextual PPC, provides many more opportunities for ads to be seen and clicked than if they just appeared on search results pages, so it drives substantial revenue for Google and Microsoft, gives advertisers greater exposure, and helps website publishers monetize their content.
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Posted on February 18, 2011 by Darryl Delong
Improve Google Places Ranking
If your business is already listed with Google Places, or you’re planning to do it, these 5 optimization tips will help boost your local listing ranking on Google.
#1 – Make sure each available field is completed when adding your listing to Google Places. Leave no field blank.
There are around 20 fields available when completing a Google Places listing. I recommend taking the extra time needed to input information in each field, as neglecting any of the available fields can have a negative impact on your Google rank.
The more complete the listing. the better your rank will be for targeted keyword phrases.
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Posted on February 4, 2011 by Hans Riemer
place your effort on the overall goal
Improve Conversion Rates Through “Reverse Engineering”
Whenever we have been asked to troubleshoot an online campaign that isn’t working, the #1 problem we see is that most of the effort has been placed on driving traffic rather than the overall goal. In other words, instead of focusing on keywords or ads, you should begin by defining the desired result of your marketing activity or campaign. Is it a highly qualified lead? A sale?
Start at the end and work your way backwards. That’s what we mean by “reverse engineering.”
Let’s break down the process into a sequence of logical steps you can follow.
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